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In all cases, it seems dealers and manufacturers alike view competition as untapped opportunity, a philosophy that also factors into the healthy optimism this year. Welsh has similar observations: “We have 5,000 security dealers we work with and they had a great year. We are hearing that the DIY systems are addressing a different segment of the market. They are not necessarily cannibalizing the market. is a legitimate segment that is growing but we haven’t seen it be a significant factor for the small and medium guys. Even with the cable and MSOs that have taken share, I think that perhaps it is more at the big guy level. ADT and Comcast are going back and forth while the independent security dealers win business by being local and being a part of the community. ”That is exactly what Rehman is noticing in his business. “The big companies are growing the market, not taking share away. They are trying to penetrate a market that never really had an alarm system before. They are already in the house for telephone, Internet or cable and trying to throw a spin in there to bundle this home security in.

 

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So it’s a good win win for everyone. ”Jeff Neilson, manager, purchasing and planning, AVAD, Scottsdale, Ariz. , says dealers and integrators can close the deal on video doorbells by demonstrating an immediate improvement to a customer’s ability to monitor and control their home, especially by integrating a video doorbell with other connected home devices. “By creating one versatile ecosystem, the homeowner instantly understands the capabilities and they’ll become hooked,” he says. “Similar to the original remote control, being able to answer the door, and potentially unlock it, from the comfort of your couch or office creates an immediate purchase decision. ”This presents one of the tradeoffs mentioned earlier, in that analytics are going to have a much heavier draw on power and will sometimes preclude the use of battery powered cameras. “Video analytics is much harder to do with batteries,” Child says. “Video analytics is pretty process intensive. There are some tricks you can do with battery powered to get it to work, but it’s much more difficult. will usually rely on a dual staged approach a PIR to pick up motion and tell the analytics to turn on for a second to see if there is a person there. ”Nest is getting serious about securing your home.